China Daily signs deal with Fairfax Media, enters Australian market
By Wang Hui in Sydney(chinadaily.com.cn)
Updated: 2016-05-27 13:55:36
Kang Bing (front left), deputy editor-in-chief of China Daily, and Allen Williams (front right), managing director of Australian Publishing Media shake hands after the signing ceremony in Sydney May 27, 2016. [Photo by Zou Hong/chinadaily.com.cn]
Multiple media cooperation agreements and memorandums of understanding were signed between Chinese and Australian media outlets on May 27 in Sydney.
Liu Qibao, a member of the Political Bureau of the Communist Party of China Central Committee and head of the CPC Central Committee's Publicity Department, and Gary Quinlan, acting secretary in the Australian Department of Foreign Affairs and Trade, attended the signing ceremony.
These latest efforts will promote and deepen exchanges between media outlets in both countries and shore up the importance of a comprehensive strategic partnership between China and Australia in light of new realities.
The agreements, six in total, signed on Friday involve Xinhua News Agency, China Daily, China Radio International, People's Daily Website, and Qingdao Publishing Group on the Chinese side, and University of Technology Sydney, Fairfax Media, Sky News Australia, Global CAMG, and Weldon International on the Australian side.
In recent years, China-Australia media cooperation has borne fruitful results and played an important role in facilitating mutual understanding between the two countries.
Kang Bing, deputy editor-in-chief of China Daily, and Allen Williams, managing director of Australian Publishing Media Fairfax, signed a framework of agreement on cooperation and logistics on behalf of the two media groups.
Under the agreement, the Sydney Morning Herald, The Age and the Financial Review newspapers under the Fairfax Media will issue an eight-page English-language edition of "China Watch" once a month starting this month.
"In the process of international communication, China Daily has been forging alliance with important international players in the media world. Our cooperation with the Fairfax Media today is an example of such a momentum," said Kang.
"Fairfax Media owns three important daily newspapers in Australia and nine others in New Zealand, which means the influence of China Daily will be spread to cover the two most important countries in Oceania," he said, adding that China Daily is forging friendship with its Australian partner so that China's soft power could drive the wheel of its friendship with Australia and New Zealand.
"Only by so doing can our road of cooperation forward be a long and rewarding one," Kang said.
Williams said China Watch will enrich the content of the media group's daily newspapers, and Australian readers will be interested in reading in-depth coverage on China and Sino-Australian ties.
Tim Dwyer, an associate professor and chair of Department of Media and Communications with the University of Sydney, said: "The inclusion of China Watch publication is a really welcome development in the Australian media landscape. It introduces news diversity to Australian media audiences."
China Watch, a multilingual publication of China Daily, reaches more than 50 million readers from political and business circles of mainstream society with the help of the circulation channels of newspapers in various countries.
It is distributed together with the Washington Post and Wall Street Journal in the United States, The Daily Telegraph in Britain, Le Figaro in France, Handelsblatt in Germany, The Nation in Thailand, Jakarta Post in Indonesia, and Uno and El Cronista in Argentina.
China Watch plays an important role in explaining China to the world and ensuring that the country's voice is heard.
Weiwei Xu contributed to the story
Kang Bing (left), deputy editor-in-chief of China Daily, and Allen Williams, Managing director of Australian Publishing Media shake hands after the signing ceremony. [Photo by Zou Hong/chinadaily.com.cn]
Participants at the signing ceremony pose for a group photo. [Photo by Zou Hong/chinadaily.com.cn]